Why MillerCoors Rebranded Blue Moon After 25 Years – AbbeyBrewingInc (2023)

Since its debut in 1995, Blue Moon has become one of the most popular beers in the United States. The iconic Belgian-style wheat beer has been a staple of the MillerCoors portfolio for 25 years, but as of 2021, the brewery has made a major decision to rebrand the beer. MillerCoors recently announced that Blue Moon will now be labeled under the umbrella of its Tenth and Blake craft beer division, indicating a shift in the beer’s production and distribution. This change raises the question: why did MillerCoors decide to rebrand Blue Moon? Through an examination of the craft beer market, MillerCoors’ evolving consumer base, and the company’s recent investments, we can gain insight into why the brewery chose to rebrand Blue Moon and how this decision could shape the future of the brand.

MillerCoors produces its Blue Moon Belgian White in the United States, while Molson Coors produces it in Canada.

Keith Villa, PhD, brewmaster, and Jim Sabia, marketer, founded the Blue Moon Brewing Company in 1995 as a craft beer operating company of the Coors Brewing Company (later MillerCoors), headquartered in Denver, Colorado (later Sandlot Brewery).

In 1995, Coors released Blue Moon Belgian White, a cloudy wheat beer with hints of orange, as a result of Villa’s labor.

(Video) Beer Analysis 101: Blue Moon/Belgian Moon

Our journey has begun. The Blue Moon story begins in the Sandlot Brewery at Coors Field in Denver, Colorado, at the beginning of the 1995 baseball season. He received a Ph.D. and began working as a researcher.

Is Blue Moon Millercoors?

No, Blue Moon is not owned by MillerCoors. It was originally created in 1995 in Colorado by Keith Villa, a brewmaster at the SandLot Brewery at Coors Field. Blue Moon is now owned by MillerCoors, but is brewed and distributed by the Tenth and Blake Beer Company, the craft division of MillerCoors. Blue Moon is a Belgian-style wheat ale that is brewed with Valencia orange peel and a touch of coriander for a subtle sweetness and citrus flavor.

It’s no secret that craft beer is on the rise, and Blue Moon is leading the way with their newest offering – a light and refreshing Wheat Beer with a real tangerine peel. This beer pairs well with a Mexican lager and is light in flavor with honeyed malt. This beer has 95 calories and is ideal for craft beer enthusiasts looking for a simple to drink beer. The origins of this beer stand out, but it is a unique brew. Blue Moon’s Belgian style ale was created in Coors Field’s Sandlot Brewery in 1995 as a result of a desire to create the ideal Belgian style. The craft beer revolution has been on the rise for several years, and Blue Moon has been a pioneer in the field, introducing exceptional beers. Blue Moon has been on a roll since its most recent offering, and this new release has no doubt made it a favorite among fans.

Is Blue Moon Owned By Miller?

Why MillerCoors Rebranded Blue Moon After 25 Years – AbbeyBrewingInc (2)

MillerCoors owns Blue Moon as a wholly owned subsidiary.

What Brewery Makes Blue Moon?

Since then, we’ve been practicing our craft and brewing artfully crafted beers, which has given us our passion and resulted in what we do best. Blue Moon, now brewed at the RiNo Brewery in Denver, is also produced in a variety of other locations around the world.

What Is The Original Blue Moon Beer?

Why MillerCoors Rebranded Blue Moon After 25 Years – AbbeyBrewingInc (3)

The original Blue Moon beer is a Belgian-style wheat ale brewed by MillerCoors. It was first introduced in 1995 and gained widespread popularity in the late 1990s. The beer has a light, crisp body with a hint of orange flavor and a smooth finish. As the first craft-style wheat beer in the United States, Blue Moon is a very popular drink among beer connoisseurs. The Blue Moon Belgian White Ale is a great choice for those who enjoy wheat beers or those looking for an easy-drinking beer with a subtle flavor. Blue Moon is also a great choice for those who want to try something a bit different.

MillerCoors brews a beer brand called Blue Moon under the brand name Blue Moon Brewing Company. Blue Moon Belgian White is the most well-known beer from the company, thanks to its award-winning Belgian witbier. More information about Blue Moon beers, the history behind them, the various types of beers available, and much more can be found here. Blue Moon’s labels were criticized by the Brewers Association for failing to provide accurate information. MillerCoors, a division of Molson Coors, is one of the company’s businesses in the United States. Sandlot Brewery was the first brewery to open inside a major league baseball stadium, with a baseball diamond behind it. What is the meaning of orange?

I placed a question mark next to this subject. malted barley, white wheat, orange peel, coriander, and oats are all used to make the Blue Moon beer. Blue Moon products have been produced in Golden and Eden, North Carolina, since 2008. MillerCoors’ Blue Moon was launched in Denver’s RiNo district as part of the company’s 2016 expansion. Blue Moon beers have a 4.0% alcohol content in Minnesota and Utah. Blue Moon Brews, as well as seasonal beers sold in liquor stores, account for 5.7% of the total volume sold. This beer has a nice, creamy mouthfeel with a medium to high acidity and a malt background.

MillerCoors’ Blue Moon is one of the most successful craft beers in the country, according to BeerAdvocate. A slice of orange slices is served with the beer, which has been brewed with orange peel and coriander. In Canada, the beer is referred to as Belgian Moon, but it is identical to Blue Moon in the United States. A trademark for Blue Moon beer was not registered until 2006. Blue Moon had already been trademarked by a Canadian company before Coors started selling it. The beer has now been renamed Belgian Moon because Miller owns a portion of the Blue Moon trademark in Canada, and it is due in part to their legal battle with Molson. Since the creation of Blue Moon in 1995, it has been packaged in a variety of beer flavors.

Blue Moon Summer Ale was originally known as Honey Moon Summer Ale, but it was changed to the Honey Moon brand in 2006. In 2007, Blue Moon Winter Ale was added to the list of beers, and in 2012, Blue Moon Mountain Abbey Ale was added. The Blue Moon Belgian White is made with white wheat, oats, coriander, orange peel, and white wheat. Because lagers and ales are very close, they share many characteristics. The noun lager is derived from the German word storage, which means “to store beer” in addition to being a verb that means “to keep beer cold in the refrigerator during the fermentation process.”

Those of you who enjoy the Belgian-style Wheat ale or the German beer Hoegaarden will enjoy a new opportunity to broaden your beer horizons this summer. There are several beers available that have distinct flavors and should be enjoyed. Taking a trip to your local bar or beer store may allow you to learn more about the beers that you may have never heard of.
There’s something for everyone in Blue Moon’s selection of beers; if you’re a fan, you’ll find that everything tastes good to everyone. The refreshing light Blue Moon Belgian White Belgian-Style Wheat ale, the citrusy LightSky, the hazy Moon Haze pale ale, and the tropical Mango Wheat all have something for everyone. Each of these beers is unique in its own way, and each one will leave you wanting more.

What Is The Original Blue Moon Beer?

Blue Moon was founded in 2011 by Keith Villa, Ph.D., brewmaster and visionary. Bellyslide Belgian Wit was first produced at Sandlot Brewery in the early 1990s, and was known as such because of the name of Keith Villa, who worked at the brewery at the time.

Try A Mexican Lager For A Refreshing Alternative To Blue Moon

There is no such thing as a Mexican beer, but if you’re looking for a beer with a similar flavor to Blue Moon, a Mexican lager might be worth a try. Pale lagers with a light honeyed malt flavor and crisp finish are the traditional Mexican beers. This enables them to be an excellent substitute for Blue Moon or Hoegaarden, two popular witbiers. If you’re looking for a beer with a similar flavor profile, a Mexican lager might be the right choice for you. You can try different types of beer, broaden your taste buds, and taste Mexican lager, which is refreshing and balanced.

What Happened To Original Blue Moon Beer?

Valencia Grove Amber, an amber ale brewed with Valencia orange peel, roasted malts, and a touch of wheat, was released in 2013, and it was originally known as Valencia Grove.

Exploring The World Of Blue Moon Beer

Blue Moon has long been an influential figure in the world of craft beer. It was originally released in 1995 as a US version of a Belgian wheat ale, making it one of the earliest Belgian-style wheat ales available. This beer has earned a loyal following among craft beer enthusiasts due to its unique orange and coriander flavoring, which distinguishes it from other pale ales. Is Blue Moon the same as Belgian Moon? Yes, we have a yes-no answer. Belgium Moon is brewed in the same style as Blue Moon, but with the same flavors and characteristics, and it is available in Canada. Blue Moon beers come in a variety of styles, including Belgian Moon and Blue Moon. Blue Moon’s selection includes more than 20 rotating beers that cater to a wide range of tastes. You won’t be disappointed whether you prefer classic Blue Moon flavors or try something new and unusual; our beers are sure to satisfy your taste buds. Blue Moon’s beers are available in a variety of styles, including fruity ale, hoppy lagers, and everything in between.

Is Belgian White The Original Blue Moon?

There is no Belgian connection to Blue Moon. In the United States, MillerCoors and Molson Coors produce Blue Moon Belgian White, a Belgian-style wheat ale. This extremely confusing situation has resulted in lawsuits, trademark disputes, and a double identity (more on that later).

Uncovering The Mystery Of The Blue Moon

People all over the world look forward to the sight of the Blue Moon, which is one of the most fascinating phenomena. Blue Moons are classified into two types: calendrical and seasonal. A calendrical Blue Moon is the second full moon of a calendar month and will occur in August 2023. Blue Moons are seasonal in nature because they appear as third full moons in a single astronomical season, the next of which will be in August 2024.
Blue Moon beer has a cloudy appearance because it has a unique combination of white wheat, oats, malted barley, hops, coriander, and orange peel. This is due to the fact that the wine is unfiltered, leaving dead yeast particles at the bottom. This is just part of the brewing process; your bottle of Blue Moon does not contain these at the bottom. With a distinct Belgian-style flavor, you’ll enjoy this witbier right away, and you’ll be able to enjoy it again when the Blue Moon arrives in August 2023.

Who Originally Brewed Blue Moon?

Blue Moon Beer Company was founded in 1995 in Denver, CO, by a baseball lover with a passion for beer and a desire to create well-crafted Belgian-inspired beers that customers would enjoy.

Chicago’s Blue Moon: Not The Original, Still Great!

What’s the name of the Blue Moon beer in Chicago? The answer is no. Blue Moon Belgian White Belgian-Style Wheat Ale was introduced at the beginning of the 1995 baseball season in Denver, Colorado, by Sandlot Brewery. Blue Moon beers have been popular with beer enthusiasts all over the world for over two decades, and they are a staple of many beer enthusiasts’ diets. Blue Moon beers have been produced by breweries all over the country, including Chicago, since they first appeared in Denver. While the Chicago brews do not replicate the original Blue Moon beer’s taste or quality, they do have the same characteristics as their parent beer. Blue Moon beer is still an excellent choice for any occasion, despite being slightly different than the original.


Did Blue Moon change their recipe? ›

The new recipe focuses more on orange and lemon peel to add the citrus flavors.

Who bought Blue Moon? ›

Blue Moon remains a wholly owned subsidiary of MillerCoors. See also craft brewing .

When did Coors acquire Blue Moon? ›

In 1995, Coors released the product of Villa's labor: Blue Moon Belgian White — a cloudy wheat beer with a hint of orange.

Is Blue Moon made in Colorado? ›

Today Blue Moon is brewed at the RiNo Brewery in Denver and other locations throughout the world.

What is the original Blue Moon beer? ›

Blue Moon was dreamed up and founded by Keith Villa, Ph. D. and brewmaster. It was originally called Bellyslide Belgian Wit, which was first produced at Sandlot Brewery in the early 1990s, where Keith Villa worked at the time.

Why was the Moon is blue controversial? ›

First mainstream Hollywood film to use the word "virgin," after a battle with the official and unofficial censors. Also the first use of "seduce" and "mistress" (as a sexual partner). The movie was banned from theaters in Boston for using these words.

Who did the original version of Blue Moon? ›

Blue Moon (1934 song)
"Blue Moon"
Published1934 by Robbins Music
Composer(s)Richard Rodgers
Lyricist(s)Lorenz Hart

What beer tastes like Blue Moon? ›

If you like the taste of Blue Moon—or Hoegaarden, another popular example—and want to broaden your horizons, start looking for (and asking for) witbier, weissbier, or hefeweizen at your local bar or beer store.

Who originated Blue Moon? ›

Born from a love for baseball, Blue Moon was first created at the Sandlot Brewery in Denver, CO in 1995, with the goal of brewing well-crafted beers inspired by Belgian styles with a refreshing twist.

How many versions of Blue Moon are there? ›

The anthem 'Blue Moon' originates from the great American song-writing partnership of composer Richard Rodgers and lyricist Lorenz Hart. Over 60 different artists have recorded their own versions of 'Blue Moon', offering a list that is as diverse as it is dazzling.

Is Blue Moon owned by Miller? ›

Blue Moon Belgian White is a Belgian-style wheat ale produced in the U.S. by MillerCoors, and in Canada by Molson Coors.

Does Miller make Blue Moon? ›

The Blue Moon Beer History

This beer was created by a brewer called Keith Villa at the Sandlot Brewery at Coors Fields in Denver, Colorado. This brewery is owned by the Molson Coors Brewing Company. The Blue Moon Brewing Company is an entity of Tenth and Blake Beer Company, the craft and import division of MillerCoors.

Is Blue Moon quality beer? ›

The beer has won some impressive awards. Blue Moon Belgian White and Honey Moon have both claimed gold medals in the World Beer Championship and World Beer Cup, respectively, and the brand has experts on staff who know what it takes to make really good, quality beer.

Did Coors Field create Blue Moon? ›

Our Beginning. The Blue Moon story begins in the Sandlot Brewery at Coors Field in Denver, Colorado, at the beginning of the 1995 baseball season. After earning his Ph.

Does Costco sell Blue Moon? ›

Blue Moon Beer

Blue Moon is a giant name brand in the craft beer world, and you can expect to find this beer in pretty much any Costco beer section.

Are there different types of Blue Moon beer? ›

From our refreshingly unique Blue Moon Belgian White Belgian-Style Wheat ale, to the citrusy, light taste of LightSky, to the hazy juicy pale ale Moon Haze, to the tropical wheat-style ale Mango Wheat, Blue Moon beers are one-of-a-kind, every time.

What is the new Blue Moon beer called? ›

Now Moon Haze is the segment's No. 3 beer – and it's getting a new look and a new name: Moon Haze Hazy IPA. “We've learned that when drinkers reach for a can of Moon Haze, their flavor expectations must match the full-bodied, hoppy taste of this still very approachable hazy,” Schaefer said.

Why is Blue Moon served with an orange? ›

Belgian-Style Wheat Ale

A wheat beer brewed with orange peel for a subtle sweetness and bright, citrus aroma. Blue Moon® Belgian White Belgian-Style Wheat Ale is garnished with an orange slice to heighten the citrus aroma and taste.

Why did NASA stop putting people on the moon? ›

Apollo 17 became the last crewed mission to the Moon, for an indefinite amount of time. The main reason for this was money. The cost of getting to the Moon was, ironically, astronomical.

What does a blue moon do to humans? ›

Like with all full moons, we experience a heightened sensitivity which, if not channelled correctly, will make you feel fatigued and over-emotional. However, if you embrace the waves of this Luna phase, you will find greater scope for spirituality and healing during this time.

What is the story of blue moon? ›

One such amateur astronomer and author, James Hugh Pruett, published an article in Sky & Telescope called "Once in a Blue Moon," in 1946. Citing the 1937 Maine almanac, he wrote that according to his interpretation of the complex definition, a blue moon was the second full moon in one month, according to NASA.

When was the last real Blue Moon? ›

Using the Maine Farmers' Almanac definition of blue moon (meaning the third full moon in a season of four full moons, but referenced to astronomical rather than equal seasons), blue moons have occurred on: November 21, 2010. August 20, 2013. May 21, 2016.

How rare is a Blue Moon? ›

How often does a blue moon happen? Normally blue moons come only about every two or three years. In 2018 unusually, we had two blue moons in one year and only two months apart – and one was a lunar eclipse! The next time we will get two blue moons in a year will be 2037.

When was the Blue Moon update? ›

March 28, 2018

Why is Blue Moon beer so good? ›

Flavor: “Good balance of acidity and malt background with a creamy mouthfeel. Coriander and some spicy pepper notes. Good balance of citrus orange sweetness with peppery and spicy flavor. A bit too thick and chewy for the style, but nice acidic carbonation.”

Is Blue Moon beer the same as Belgian moon? ›

Our Brand Today. Eventually, Blue Moon gained recognition, winning over drinkers and inspiring brewers across the US. In doing so, Blue Moon catapulted the craft movement forward, helping to shape the modern American beer scene. In 2015 it came to Canada as Belgian Moon.

Is Blue Moon a pilsner or lager? ›

A new light and refreshing wheat beer from Blue Moon, brewed with real tangerine peel for a lighter, exceptional taste at only 95 calories. Easy drinking, balanced Mexican style lager with a light honeyed malt flavor and crisp finish.

Why do they call the moon Bluemoon? ›

Originally, in the early 1900s in places such as the Maine Farmer's Almanac, the term “blue moon” was used to refer to a related phenomenon, when four full moons occurred within a given season, instead of the typical three.

Why was the blue moon given its name? ›

The term blue moon originated from the 16th-century expression “the Moon is blue,” meaning something that was impossible. For two years following the eruption of the Krakatoa volcano in Indonesia in 1883, people around the world reported seeing strangely coloured sunsets and a Moon that appeared blue.

Why is it called a blue moon when it's not blue? ›

Because each season is three months long, seasons typically have three full moons. However, on occasion, the dates will align in such a way that a season will experience four. Farmers' almanacs published in Maine began calling the third full moon in a season with four a "blue moon."

Is the new moon blue moon the same? ›

Calendrical Blue Moon: The second full moon to occur in a calendar month. It takes our Moon about 29.5 days to complete one cycle of phases (from new Moon to new Moon), so if a full Moon occurs on the first of a month, there will be a second full Moon—a Blue Moon—at the end of the month, too (except in February).

What year had 2 blue moons? ›

The Double Blue Moon of 1999

In January and March of 1999, we had a situation which only takes place about four times a century: two Blue Moons occurring in the same year.

Will there be any blue moons in 2023? ›

The next monthly Blue Moon is on August 30/31, 2023. The next seasonal Blue Moon takes place on August 19/20, 2024. Since both of them happen in August, they are traditionally called Sturgeon Moons.

How many Blue Moon beers are there? ›

Check out our 20+ rotating beers where you will find some old favorites and a few new ones fresh from the minds of our brewing team.

How Much Is Blue Moon beer worth? ›

Blue Moon Beer Prices, Variations & Sizes
TypeABVAverage Price
Blue Moon Belgian White5.4%From $2.99
From $12.99
From $10.99
From $17.99
7 more rows
Apr 26, 2022

Is Blue Moon beer a Hefeweizen? ›

Major Hefeweizen - Blue Moon Brewing Company - Untappd.

Why does Blue Moon taste different? ›

MillerCoors includes orange peel and coriander in their brewing process for Blue Moon, so this makes sense. The inclusion of these fruity ingredients is what gives Blue Moon its distinctive flavor profile and is a big part of why this beer tastes the way it does.

Does Blue Moon beer need to be refrigerated? ›

Refrigerate when storing all bottled and kegged beers to maintain beer freshness, flavors and aromatics. We do not pasteurize any of our products. Storing our beer cold will help ensure that the beer lover enjoys our beers as we intended. The other major effect of high temperature on any beer is oxidation.

Why is Blue Moon beer cloudy? ›

Blue Moon is a Belgian-style witbier with a cloudy appearance because it is unfiltered so expect dead yeast particles to at the bottom of the bottle. Blue Moon is brewed using white wheat, oats and malted barley with hops, coriander and orange peel.

Is Blue Moon Molson Coors? ›

Blue Moon | Molson Coors.

What other beers does Blue Moon make? ›

Our Beers
  • Blue Moon® Belgian White. Our Flagship. ...
  • Blueberry Berliner. A fruity, lightly tart refreshing wheat beer with blueberries. ...
  • Honey Wheat. ...
  • Lemon Drop Pilsner. ...
  • Mexican Chocolate. ...
  • Brewed with ripe Washington apricots for a refreshing apricot flavor with slight tart finish. ...
  • West Coast Ipa.

What IPA is similar to Blue Moon? ›

If you like Blue Moon, you might like...
  • Stoudts Weizen. 5.0 ABV | Brewed by Stoudts Brewing Company. ...
  • Avery White Rascal. 5.6 ABV | Brewed by Avery Brewing Company (Mahou San Miguel) ...
  • Paulaner Hefeweizen. ...
  • Schneider Weisse Hefe Weizen. ...
  • Climax Hoffman Hefeweizen. ...
  • Troegs DreamWeaver. ...
  • Weihenstephaner Hefeweissbier. ...
  • Magic Hat #9.

Why did Costco stop selling Kirkland beer? ›

It was discontinued after Costco stopped selling Kirkland Signature Light Beer because it was harshly reviewed as “urine-soaked diapers” and a “soiled diaper” in 2018 [1].

Is Blue Moon expensive beer? ›

Blue Moon is also one of the more expensive popular beers, with each case costing an average of $30.63. Be the first to know about breaking news and other NBC News reports. Sierra Nevada Brewing Co., based in California, has only been around since 1979.

What makes Blue Moon beer different? ›

Knowing the American palate would appreciate a bit more brightness than the typical tartness of a Belgian Wit, Blue Moon® Belgian White Belgian-Style Wheat Ale was brewed with Valencia orange peel to accomplish the one-of-a-kind signature, subtle sweetness that we all know and love today.

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